Designing for Our Digital Living Room

It made my day when Apple featured my new set of Monster Microbe stickers in the AppStore! And it made me think about how designing for our digital spaces has changed in the mobile era. 

When I got my first computer I wondered if they really had to look so boring and sterile? Wasn't there a way to make them more personal, a way to make your files and folders more beautiful and easy to find, so you would work with ease and flow throughout your day? So I started making icons that have a colourful and organic vibe to them. 

Scandinavian Design

I love creating things directly for people, or "users" to speak the digital lingo. Maybe it's no wonder, because I'm a Swedish designer, strongly influenced and inspired by my heritage. Scandinavian design is characterised by beautiful, simple, clean, organic designs, inspired by nature and the northern climate. And making design accessible and available to everyone, so that design can infuse your daily life and bring you pleasure as you go about your days. 

Designing for Our Digital Living Room

We live our lives more and more online, in our digital living rooms. And I feel it's increasingly important to design for the digital environment that we spend so much time in. It's the place where we communicate, work, learn, and enjoy entertainment. We want it to be an easy, beautiful and functional experience. 

From Desktop to Mobile

Although lots of people enjoy customising their computer desktops with icons and wallpapers, it requires a bit of effort and know-how. On mobile devices it became (almost) impossible to customise your icons, but extremely easy to change your wallpaper.

In the mobile era, stickers and emojis are evolving as a popular, game-changing phenomenon. They're really easy to use, and make it fun and expressive and to quickly communicate on the tiny screens of our mobiles. 

Communicating Visually on Your Mobile

Stickers and emojis help people communicate in unique and efficient ways. Stickers can communicate emotions (without you having to spell it out), or lace your chat with humour, ambiguity, complexity and personality.

The mobile experience takes place on a small screen. Often for a short time. And maybe you're surrounded by traffic, or carrying a shopping bag, or maybe the sun is causing glare on your screen, perhaps it's raining. In other words, it really helps if you can communicate more easily on your mobile device using messaging apps and social platforms like Line, WeChat, WhatsApp, and Facebook

Designing Stickers

It's so exciting that with Apple's release of iOS 10, designers can create sticker packs that you can use in iMessage too. I'm loving designing stickers for people to spice up their conversations! In a way, design is coming full circle, allowing me to design directly for people's digital living room - again. This time it's mobile. 

Storytelling Stickers

Stickers give you an addictive new way to communicate emotions and feelings with personality and quirkiness. They make a great giveaway, they're fun to collect and easy to use. They help you tell your story. 

New Sticker Packs


Stickers for the Iconfactory.
"Delve into the hidden language of flowers with this beautiful set of floral stickers. Send coded messages to friends or simply brighten someone's day."

Monster Microbes

Stickers for the Iconfactory. Featured by Apple in the AppStore.
"Tame the world's scariest viruses and bacteria with this tongue-in-cheek set of stickers. Sally Salmonella and Bert Bacillus can't wait to meet all your friends!" 


Featured on Ello!

Have you heard of Ello, the creator's network? Designed by creatives for creatives. There are no ads but lots of space for images and text and music. A feast for anyone who loves architecture, music, animation, illustrations and photography! 

I was just notified that Ello has selected my post with Watercolor Shapes to be Featured in the Ello curated category Shop! Very exciting. Find me on Ello

Virgo Symbols

Releasing two new collections of artwork inspired by Virgo, September's astrological sign. 

A pack of Virgo Graphics in lots of handy formats, ai, eps, png and svgs (for Silhouette cutting machines). 

And a collection of Virgo Zodiac Desktop Icons for desktop customisation enthusiasts. Club members get a free sample! 

Both sets are designed in my new Chevelle style. Here's what you get: 


  • Symbol: The Virgin 
  • Constellation: Virgo
  • Birthstone: peridot
  • Ruling planet: Mercury (planet + symbol)
  • House: Sixth (House of Health & Work)
  • Quality: Mutable
  • Element: Earth
  • Lucky Metal: Quicksilver
  • Lucky Flower: Morning Glory 
  • Lucky Colors: grey, navy blue
  • Bonus Folders: grey, navy blue and lime green.

September Freebies


This time of year, when summer draws to an end, and we tend to spend more time indoors, it's a good time for a desktop makeover. A wash of warm red that runs down your screen to energise your desktop and kickstart your projects. In September members of Club Marmalade Moon get a free pack of watercolor goodies to give your autumn a remake. 

September Kit

  • Desktop wallpaper designed for desktop, tablet, phone and iWatch. 
  • Desktop calendar designed for desktop computers. 

Join the Club to get next month's productivity kit, it's free

© 2014 Marmalade Moon